TCTime Champ Academy
Sales lessonSALES45 min

Platform narrative and buyer map

Objective. Tailor a 90-second explanation of Time Champ to an operations leader and to a revenue-cycle executive, and know which claims require a specialist.

Teaches you to open a first call with a value-led narrative that fits who is in the room, not a feature tour. You will build two distinct 90-second pitches - one for an operations leader who owns delivery, one for a revenue-cycle executive who owns cash and risk - and learn to flag the claims you must hand to a specialist rather than assert.

The customer problem

Buyers do not wake up wanting a monitoring tool. An operations leader wakes up short-staffed on a backlog they cannot forecast, not knowing whether a busy team is actually producing the expected work. A revenue-cycle executive wakes up to a denials spike and an AR number trending the wrong way, not knowing which payer or queue to attack first. Business impact: both are making capacity and cash decisions on lagging, hand-assembled reports, and both have been pitched 'visibility' tools that produced dashboards nobody acted on. If you open with 'we monitor employees', you confirm their worst fear and lose the operations leader; if you open with generic productivity claims, the revenue-cycle executive tunes out because you did not mention cash. The value is in naming their specific problem in their language in the first two sentences, then showing the chain from activity to work to outcome - which is what separates Time Champ from the screenshot-tools they already rejected.

How Time Champ addresses it

Time Champ is one platform spanning a staircase: activity captured (Employee Monitoring, Time and Activity) -> work completed and its quality and cost (Work Output, Work Understanding, Quality and Call QA) -> workforce planned and adhered to (Capacity Planning, Scheduling, Real-Time Adherence, Intraday Management) -> business outcomes and recoverable value (RCM Operations, RCM Insights, Value Leakage). For the operations leader the spine is: 'we show which paid hours are available, whether they turn into the expected output at acceptable quality, and where the work is getting stuck'. For the revenue-cycle executive the spine is: 'we connect what your teams actually do to the denial, AR and backlog outcomes you report to the business, and we keep recoverable capacity separate from recovered cash so the number is defensible'. The applications are independent (each has standalone value) but compound when combined. See the platform map at https://rcm-ops.demo.timechamp.io/platform and the application overviews. Measurement for both: start from their current reconciliation effort and decision latency, not from a feature count.

What to say / do - the two 90-second narratives

Operations leader (delivery/WFM owner): 'You are accountable for covering demand with the people you have, but today you find out you were short after the SLA already slipped. Time Champ shows you three things in one place - the available paid hours you actually have (Time and Activity), whether those hours are producing the expected work at acceptable quality (Work Output), and, when you plan, whether your schedule covers demand and people are adhering to it in real time (Scheduling, Real-Time Adherence). So instead of reconciling spreadsheets after the fact, your managers get a daily exception list they can act on before the day is lost. Most teams start with one application on one team and expand once they trust the numbers.'

Revenue-cycle executive (VP RCM / COO): 'Your AR and denials numbers tell you something is wrong but not which payer, queue or step to fix first. Time Champ connects the operational signal - who did what work, at what quality and cost - to the revenue-cycle outcome, so a leader goes from signal to evidence to a proposed action with an owner. Critically, we keep four numbers separate: recoverable value, billed value, collected cash and freed capacity - so the business case you take to finance is defensible, not a headline we inflated.' Then stop and ask a discovery question - do not keep talking. Practice both aloud to under 95 seconds each.

Which claims need a specialist (do not assert these)

You can confidently assert what the demos show: the screens, the workflows, the value chain, and that applications are independent and combinable. Hand these to a product/solutions specialist and say so in the room rather than guessing: (1) exact production entitlements and which features are in which commercial package - confirm with product; (2) specific integration mechanics with a named source system (EHR, telephony, Salesforce, HRIS) - scope with a specialist; (3) security, data residency and capture-policy configuration specifics - route to the security/solutions team; (4) any customer metric or ROI figure - never invent one, build it from the customer's own baseline. The honest line in the room is: 'that is a packaging/security/integration specific - let me bring our specialist so you get the committed answer, not my guess.' Saying this builds trust; bluffing a security answer loses revenue-cycle deals.

Objections and honest limits

'Is this employee surveillance?' - No. Reframe to the staircase: the value is work and outcomes, not keystrokes; a non-productive application label is never proof an employee did no useful work, and capture policy and access are configurable (confirm specifics with the security specialist). 'We already have a WFM tool.' - Acknowledge and position the output and outcome layers (Work Output, Value Leakage, RCM Operations) as what their WFM tool does not do; the WFM applications can stand alone or complement. 'This sounds like a lot.' - Correct it: you start with the smallest useful scope, one application on one team. Honest limit: in a 90-second pitch you are selling the problem and the chain, not proving numbers; the proof comes in the evidence-led demo (S04) and the pilot (S08), so do not over-commit outcomes on the first call.

Interpretation check

The operations leader and the revenue-cycle executive buy different value from the same platform. The same screen serves 'are my hours producing work?' and 'which payer do I fix first?' only if you frame it to the listener; lead with their problem in their language, not with the application name.

In the field

KnackGlobal (~6,000 seats, RCM, under active ProHance displacement): to the RCM executive you lead with output per FTE and cost per claim connected to denial and AR outcomes, and with keeping freed capacity separate from recovered cash - directly answering 'why switch from the incumbent' with a defensible number rather than a monitoring pitch.

Practical task

Record your two 90-second explanations - one for an operations leader, one for a revenue-cycle executive - each under 95 seconds and leading with the buyer's problem in their language. Attach a short list naming every claim in your pitches that would require a specialist to confirm (packaging, integration, security, or any metric).

Self-check

Why is opening a revenue-cycle call with 'we give you productivity visibility' a weak move?

It names an operations concept, not the executive's problem (cash, denials, AR, risk). They tune out because you did not connect activity to the outcome they are measured on.

A prospect asks on the first call whether their Epic integration is included in the base package. What do you do?

Do not assert it. Flag it as a packaging/integration specific and bring in a specialist for the committed answer; confirm entitlements with product rather than guessing.

Name the staircase from activity to value in order.

Activity captured -> work completed with quality and cost -> workforce planned and adhered to -> business outcomes and recoverable value.

Why keep recoverable value, billed value, collected cash and freed capacity separate in the executive pitch?

So the business case is defensible. Collapsing them into one headline number inflates the claim and destroys credibility with finance.

What is the single best move at the end of a 90-second narrative?

Stop talking and ask a discovery question. The narrative earns the right to discovery; it does not replace it.

Verified vs demo. The platform structure, application independence and the value chain are demo-shown; exact commercial packaging, integration mechanics and security configuration are NOT confirmable from the demo and must be routed to a specialist.